Kedai 1 Malaysia
Kedai 1 Malaysia’ is a shop operating on a mini market format, which
provides various basic necessities at low prices. This initiative was
inspired by our beloved Prime Minister YAB Dato’ Sri Najib Tun Razak on
his concerns for the low income citizens located in the urban areas.
This is also in line with the slogan “Rakyat Didahulukan” which has been mooted by YAB Prime Minister himself.
The existence of ‘Kedai 1 Malaysia’ will also act as the medium for the
Government to control prices and lessens the monopolization of products
which has long been dominated by the multinational manufacturers. As
such, the multinational companies will be constrained from imposing
price hikes without due justification.
‘Kedai 1 Malaysia’ will serve the same consumer segment as hypermarkets
do, but with emphasis on consumers with basic essential needs. Unlike
other regular grocery shops, most of the items sold at ‘Kedai Rakyat 1
Malaysia’ such as rice, cooking oil, milk powder and diapers are packed
with the logo of ‘Kedai Rakyat 1 Malaysia’. Currently, the assortments
totals almost 250 ‘Kedai Rakyat 1 Malaysia’ grocery items and the list
will increase over time.
Additionally, most of the items are packaged in smaller pack size to
ensure the low income consumers can still buy according to their needs
and within their means. Amongst the smaller pack sizes for example are
1kg rice, 100gm curry powder, baby diapers, etc.
‘Kedai 1 Malaysia’ will give emphasis on products manufactured by Small
and Medium Entrepreneurs, hence acting as a platform for the
government’s continuous support to increase, enhance and expand SMEs’
products manufacturing capacity as well as sales.
Kedai 1 Malaysia
The first ‘Kedai 1 Malaysia’ is located at Kelana Jaya LRT station, operating from 7am till 11pm.
MYDIN as the operator of ‘Kedai Rakyat 1 Malaysia’ provides assistance
in fit-out works, equipments and racking installation, supply chain
management, IT support for Point of Sales (POS) system, retail and
technical expertise as well as training. It took one month for MYDIN to
complete the first ‘Kedai Rakyat 1 Malaysia’ located at Kelana Jaya
LRT. The activities pertaining to the above are part of MYDIN’s
Corporate Social Responsibility for the local neighbourhood.
In the end, what matters for us is this collaboration project between
the Government and MYDIN will benefit and reduce the burden of the
Malaysian citizen, particularly the urban low-income earners.
